Your logo is usually the very first impression a customer or client gets of your company. Whether it's healthcare, automotive, banking, or just a do-it-yourself-from-home company, your logo is how people recognize you and your brand. So many companies underestimate the importance of their logo, and consequently take the cheap route, using underqualified designers, or using a 'quickie' logo-design website. Remember, if your logo looks cheap, your company looks cheap. Your logo should be professional quality and embody what your company or organization is really about.
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